This imaginary conference will open in Chicago, Illinois. Most people believe that Chicago has lots of unique buildings such as Willis Tower and Marina City. This unique building gives a special atmosphere to live in Chicago. For example, not only tourists but also a citizen of Chicago Feels an urban and progressive mood when they walk around downtown Chicago. 

I was inspired by this urban and modern mood. I believe a typographic conference is highly inspired by a venue’s characteristics, since most of the attendees of this conference are designers. To express the characteristic of Chicago, I caught up with the basic structure of the building, which is a cube form. 

For the color palette, I used Chicago’s city flag which includes sky blue, red, and white. I adjust those strong colors to make a balance overall.