CELEBRATING BOOKS

BRANDING

2023

Celebrating Books by OSU Authors is an annual event held at the Oklahoma State University Library. Each spring, the OSU Library honors current OSU employees and students who have authored, co-authord or edited a book or published a major creative work such as musical composition, art exhibit catalog or audio recording in the past two years.

When I designed the graphic for this event, I got the request that to create the concept and mood in a classy and lively. To express this concept through the design work, I chose navy blue and gold color as a primary color of this event. After that, I chose some related colors that support to show the lively mood. I believed using ball shapes will give the lively mood of this event for the audience.

For the logo and title of this event, I focused on to express the classy mood that I mentioned before. I created a logo that includes letter “C” and “B” in the logo, each taken from the “Celebrating” and “Books”. Not only to create the logo and digital signage, but also I created the poster, program, name tag and postcard template for this event. Besides, based on the color palette and mood I decided, me and client decided on the subsidiary materials and decoration concept needed for the event.

SIZE: Variable

SPECIFICATION: Photoshop, Illustrator, Procreate, InDesign

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